Beyond Fair Trade: What you need to know about LATAM’s AgTech shift

An estimated ten million small-scale farmers, working less than ten hectares of land, across 80 countries work to produce 70% of the world’s coffee according to Co-op Coffees. Sometimes the efforts of the complex Fair Trade network are complementary, but all too often they are contradictory in their guiding fair trade and financial standards. Regional competitions and entrepreneurs in LATAM are shifting towards ideas “beyond fair trade”.