Why Uber’s belligerent approach isn’t working in LATAM and Easy Taxi is benefiting instead

Thus far Uber have been charging around the world getting in legal scrapes. We have seen this strategy in the UK, Germany, France, the Philippines, etc., but in Central and South America this approach does not appear to be paying off, with Easy Taxi providing serious competition.

Ben Allen: Ben is a traveler, a writer and a Brit. He worked in the London startup world for a while but really prefers commenting on it than working in it. He has huge faith in the tech industry and enjoys talking and writing about the social issues inherent in its development.