Technology consulting firm Escala 24×7 has been recognized by Amazon Web Services (AWS) with the AWS GenAI Competency. This certification accredits its technical specialization and proven experience in the development and implementation of generative artificial intelligence solutions. This is the fourteenth competency earned by the company, which is part of the select group of AWS Premier Partners in Latin America.
This new milestone complements the work carried out by Escala 24×7 within the framework of the Partner Innovation Alliance (PIA) from AWS. This collaborative platform powers advanced training, solution co-creation, and early access to emerging technologies.
Thanks to this alliance, Escala 24×7 has strengthened its technical and strategic capabilities, positioning itself as a key enabler of generative AI in sectors such as banking, insurance, telecommunications, and retail.
Cases like Snap Finance, which transformed its internal support with an intelligent chatbot on AWS, or Cloud Solutions Provider (CSP), which managed to automate its internal audit and reduce times by 70 %, demonstrate how custom-made solutions have generated real benefits for their clients. These success stories not only demonstrate the breadth of use cases and industries where generative AI is already making a difference, but were also instrumental in achieving this competency.
“The AWS GenAI Competency is much more than a technical recognition; it’s a reaffirmation of our commitment to applied innovation and our customers. We are convinced that generative artificial intelligence is transforming how companies operate, and our role is to help make that transformation safe, effective, and accelerated throughout the region,” said Alejandro Planas, CEO of Escala 24×7.
Use cases that make a difference
Among the solutions developed by Escala 24×7, specific use cases stand out that are already generating value in the daily lives of its customers. These solutions, implemented in real-world scenarios, have enabled the automation of complex processes, optimized response times, and improved operational efficiency in various sectors:
- Credit decisions in seconds: AI-Powered Credit Decisioning Automated evaluation of credit applications using Amazon Bedrock and Redshift, with real-time responses via an API. This solution, used by financial institutions, accelerates credit approvals and minimizes errors in risk assessment.
- Intelligent security that never sleeps: Q-Ops: Security operations automation with Amazon Q Business, focused on reducing response times and freeing up resources. Especially useful for companies operating in highly regulated industries or with sensitive data, where rapid incident response and continuous protection are a priority.
- Self-learning technical support: IT Support Bot 24/7 AI-powered technical assistant, integrated into existing support platforms. This solution is operational in companies that have reduced the operational burden on their IT teams and significantly improved the user support experience autonomously.
- Every call, an opportunity for improvement: Contact Center Analytics Conversational analytics solution for real-time sentiment detection, category classification, and discovery of improvement opportunities. This tool identifies conversation patterns and customer sentiment (satisfaction, frustration, urgency), enabling improved service quality, more precise agent training, and optimized call center efficiency.
Advantages for organizations that adopt GenAI
Companies that work with Escala 24×7 access:
- AWS-backed implementations.
- Advanced tools and validated methodologies.
- Specialized technical support.
- Success stories and best practices are adaptable to each industry.
Global projections
According to Gartner data , Global spending on generative AI is projected to reach $644 billion by 2025, representing a 76.4% year-over-year growth. “Snap Finance is harnessing the power of generative AI to improve our internal user experience and streamline operations, and Escala 24×7, has been one of the key partners in this process, providing us with valuable expertise and support. This is just the beginning,” said Gaurav Kohli, EVP & Chief Technology Officer of SNAP Finance.
This testimony confirms that early access to these technologies not only delivers concrete results but also opens the door to sustainable competitive advantages for organizations that decide to act now. In this context, early access to this technology can provide a significant competitive advantage.
Preparing for the immediate future
Escala 24×7 has focused on developing capabilities that enable the implementation of GenAI and the development of internal teams to operate these solutions autonomously. Its offering is based on a comprehensive vision that combines technology, talent, and strategies tailored to each business.